This year saw Liz Earle launch their first dedicated Christmas section on their website. Digital Natives were commissioned to create a seasonal animation to support this marketing push . We wanted to help the brand make a film which emphasised the focus on natural ingredients whilst also delivering a feeling of festive magic. As a result we created a paper theatre style animation set on the Isle of Wight and told the story of their key ingredients, utilising the Christmas graphics and branding. The content has been seeded out across social media, including a digital media spend with sponsored posts and tweets.