We’re excited to announce that we’ve partnered with Breville UK and Crock-Pot UK, reimagining each brand’s digital presence with a new look and feel across social.
The aim? To bring the brands to life, expressing their personality with bespoke social assets and engaging a growing community of inspiration-seekers in the food and kitchenware markets.
As their new social agency, we’ve created an always-on content strategy for each brand, managing the day to day running of social accounts whilst creating and publishing organic content full of personality. With their new look and feel, Breville UK has been encouraging fans to turn on their creativity, whilst Crock-Pot UK has been inspiring people to get together around a delicious one pot meal.
Beginning our new relationships in October 2019, we launched the ‘Crocktober’ campaign for Crock-Pot UK, celebrating the start of slow-cooking season with bespoke assets rolled out across paid media nationwide.
Digital Natives’ Co-Founder, Alistair Fitch, said “It’s fantastic to be working with such a UK household staple in Breville, and we look forward to replicating some of the huge success Crock-Pot has had in the US.”
Iain Stuart Crush, EMEA Marketing & Sales Director at Newell said, “We’re really pleased to be partnering with Digital Natives. We are certain their focus and agility is perfectly suited to bringing Breville and Crock-Pot to life with inspirational content that allows our consumers to turn on their creativity.”
About Newell Brands:
Newell brands is a worldwide manufacturer, marketer and distributor of consumer and commercial products, with a large portfolio of brands such as Breville, Crock-Pot, Rubbermaid and Sistema. Breville is a category leader in breakfast, light meal and garment care solutions. Over the last ten years, Breville has achieved sales of over 30 million units in the UK, with a continuing history of innovation and invention developing unique and exciting products for consumers across Europe. Crock-Pot slow cookers have been bringing people together since their launch in 1970, having since expanded globally with millions of Crock-Pot products being sold around the world, offering the perfect way to serve affordable, tender, nutritious and delicious meals to families and friends.