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Contouring 101 with Refinery29 & Rimmel

Ever since working on our latest campaign for Refinery29 UK and Rimmel, our cheekbones have never looked better. Fact.

Refinery29 approached us to create standout content with two influencers, blogger Yanin and YouTube star Roxi, aimed at promoting Rimmel’s new range of Kate Sculpting Kits.

Despite its current ubiquity, contouring can be scary; we brainstormed ways in which we could simplify it and make it accessible to a wider audience. It was also key to create videos that would stand out and engage with Refinery29’s style savvy audience.

We created three videos for each influencer, all shot against clean, bright colouramas to allow the product to stand out. There were long- and short-form how-tos, combining shots of the influencers with fun product visuals and simple animations, as well as stunning ‘powder blow’ shorts, tailor-made for the Instagram audience.
Brush at the ready? Press play and get blending.