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FrieslandCampina launches yogurt drink Optiwell (with our help!)

We’ve been working our socks off alongside dairy company FrieslandCampina to launch its latest product to the UK market. We’re very proud to introduce the new fat-free yogurt drink Optiwell – the healthier alternative to snacking!

We were tasked with creating a digital presence that reflected the upbeat, fun and enjoyable nature of the product, so we began with a content strategy, tone of voice doc and brand guidelines. We then set about designing and building a responsive website that houses recipe videos and a lifestyle blog.

Optiwell blog

Optiwell recipes-1


On Twitter, Facebook and Instagram, image and video content will cover the themes of food, fitness and fun. We’ve been working alongside foodie blogger Emily Leary of A Mummy Too and Instagrammer-cum-personal-trainer Em Furey to create some of this video content, as well as partnering up with fitness fashion e-commerce store Active in Style to provide sports clothing for the shoot and drive wider awareness of the campaign.

We’ll also be writing creative for and producing a multi-million pound VOD campaign featuring Holly Willoughby, as well as a socially led content campaign in the new year that focuses on making small changes to live a happier, healthier life. Our strategy director Alistair Fitch said: ‘We’ve been directing our focus more towards FMCG this year so it’s been fantastic for us to work across every aspect of such a large-scale digitally focused project.’

Exciting times! Stay tuned for more updates.