We’ve been working our socks off alongside dairy company FrieslandCampina to launch its latest product to the UK market. We’re very proud to introduce the new fat-free yogurt drink Optiwell – the healthier alternative to snacking!
We were tasked with creating a digital presence that reflected the upbeat, fun and enjoyable nature of the product, so we began with a content strategy, tone of voice doc and brand guidelines. We then set about designing and building a responsive website that houses recipe videos and a lifestyle blog.
On Twitter, Facebook and Instagram, image and video content will cover the themes of food, fitness and fun. We’ve been working alongside foodie blogger Emily Leary of A Mummy Too and Instagrammer-cum-personal-trainer Em Furey to create some of this video content, as well as partnering up with fitness fashion e-commerce store Active in Style to provide sports clothing for the shoot and drive wider awareness of the campaign.
We’ll also be writing creative for and producing a multi-million pound VOD campaign featuring Holly Willoughby, as well as a socially led content campaign in the new year that focuses on making small changes to live a happier, healthier life. Our strategy director Alistair Fitch said: ‘We’ve been directing our focus more towards FMCG this year so it’s been fantastic for us to work across every aspect of such a large-scale digitally focused project.’
Exciting times! Stay tuned for more updates.