Savse are a cold pressed smoothie company that burst onto the scene just a few years ago. Young and with heaps of potential, they are keen to become a leading lifestyle voice in the FMCG market.
Savse have chosen Digital Natives to help build their brand and create engaging lifestyle content. We created the campaign Health Yourself to make healthy living more fun and accessible, with bespoke assets for each platform, aiming to inform and inspire the consumers.
The first activation of this was the #MySavse Promise film. This turned the usually vacuous New Year’s Resolution on its head, asking the public to make a more realistic promise that was specifically wellness based. Viewers were then encouraged to share their own promises using the hashtag.
Watch the film here.
Read the press release about here.