Founded in 1995 by Liz Earle and Kim Buckland, Liz Earle is a British beauty brand based on the Isle of Wight and now employs over 600 people. The brand established itself through its long term partnership with QVC where it was first launched, and challenged us to continue to drive awareness with quality content to be used on the channel.
Digital Natives will further grow awareness by creating digital content for Liz Earle to use across their owned and earned channels, giving them a multichannel platform to communicate their new proposition. Through using the hashtag #SlowTheTicking we can consolidate the message about the benefits of the Superskin range across all channels.
Our Creative Director, Oliver Elmes, says “Liz Earle is spearheading the quality natural ingredient story and is a fantastic brand to work with. They have an extremely loyal fanbase online and we’re thrilled to be able to use our expertise to appeal to them using this new range.”.
Our campaign will launch in September and feature across TV and digital, as well as Liz Earle’s website and social channels, including bespoke Instagram edits.