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Social-first marketing during COVID-19

With the impact of the Coronavirus being felt in industries and sectors across the globe, marketing and advertising is certainly no exception.

And while it might be tempting to hit pause on your brand marketing until the cloud of uncertainty clears, the benefits of continuing to market in times of crisis are compelling.

When activities do begin to return to normal, the task to reignite your brand marketing after cutting it off completely will be huge. The key is to keep the ball rolling – maintaining brand awareness and staying in touch with your community is invaluable in providing a sense of the familiar throughout this period of unknown.

Plus, with time spent on social media skyrocketing due to isolation, this is in fact a unique opportunity to make your campaigns work even harder on social. Research by the influencer agency ‘Obviously’ has found a 22% increase in Instagram campaign impressions from Q4 2019 to Q1 2020, not to mention jumps on platforms such as TikTok.

But how do we continue to produce and roll out meaningful content when shoots and production days are off the cards?

This is where the power of social-first thinking comes in. Here at Digital Natives, our social-first approach means we have a unique set of post production skills that can help brands adapt, whilst continuing to deliver best in class results. Whether it’s repurposing, recutting or simply starting fresh, post production can be the perfect solution for maintaining your brand marketing in these uncertain times.

So no matter how you’re looking to keep your brand alive in the coming months, get in touch with us today to see how we can help.