The multichannel campaign features a bespoke anniversary logo design and narrative led campaign photography of the season’s key products. Digital campaign collateral includes a music video style fashion film starring the three campaign models, playful Instagram videos and an interactive digital gallery showcasing the history of the brand.
The campaign will feature in the brands’ 1300+ stores across the globe and online through a digital media spend. PR and social media activity will also support the campaign using the wide variety of assets created.
Our Co-Founder, Alistair Fitch, says “We are really excited to be working with such an established high street name to embrace digital content at such a key milestone for the brand.”