While the recent heatwave has kickstarted summer all over London, we were already in the mood thanks to our collaboration with Costa Coffee and Refinery29.
To help launch Costa’s new range of Seriously Summer drinks, we collaborated with influencers to create a series of inspiring and vibrant videos for Refinery29 and the influencer’s own social channels. We wanted the four influencers explore what summer means to them – to capture the idiosyncrasies of the great British summer season, and the personalities of each of our bloggers.
We headed down to the quintessential seaside location, Brighton, with style blogger Megan Ellaby, lolworthy vlogger Emily Hartridge, presenter Darren Kennedy, and fitness guru AJ Odudu. We weaved along the Laines, skipped along the pier – and took a spin on the carousel when there was the occasional downpour… it is a British summer after all! By filming our influencers in pairs and using a conversational approach, we were able to capture genuine insights into how they enjoyed summer.
To add an extra energetic touch, we added colourful graphic animations to the edit. These not only make the edits fun and visually arresting, but also neatly illustrate the influencer’s ideas about summer.
Warning: ensure you have an icy beverage to hand before viewing. 😉