Create an editorial campaign for spring summer 2015 to engage fans and drive awareness of Accessorize as a destination for festival fashion.
We once again helped Accessorize to editorialise their brand proposition. We worked with them to build a festival landing page populated with various assets, including a 'mani-cam' mini-vid and inspiring tutorials featuring Accessorize staff. We also designed and built 'Find our tent', a game for Facebook, that ran for 10 days.
Video assets sat on the dedicated festival fashion landing page and YouTube.
Our social cut-downs showed off the festival range in short, bitesized videos.
Stills were used on the website and social to raise awareness of the campaign and drive through to the landing page.
Each day, Facebook fans would race to find the Accessorize tent quickest in a different illustrated festival setting – with 10 Accessorize goodies up for grabs each day.