Accessorize

Festival Fashion

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175,000

112,500

28,000

The Challenge

Create an editorial campaign for spring summer 2015 to engage fans and drive awareness of Accessorize as a destination for festival fashion.

The Solution

We once again helped Accessorize to editorialise their brand proposition. We worked with them to build a festival landing page populated with various assets, including a 'mani-cam' mini-vid and inspiring tutorials featuring Accessorize staff. We also designed and built 'Find our tent', a game for Facebook, that ran for 10 days.

VIDEO

Video assets sat on the dedicated festival fashion landing page and YouTube.

SOCIAL

Our social cut-downs showed off the festival range in short, bitesized videos.

PHOTOGRAPHY

Stills were used on the website and social to raise awareness of the campaign and drive through to the landing page.

GAME

Each day, Facebook fans would race to find the Accessorize tent quickest in a different illustrated festival setting – with 10 Accessorize goodies up for grabs each day.