Accessorize

Live the moment

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8%

14%

1,800

The Challenge

Use the spring summer campaign as an opportunity to improve and further innovate Accessorize's digital offering, while still serving the content requirements of the 1,800 stores around the world.

The Solution

#LiveTheMoment, a unifying, inspiring, visually led campaign that pushed innovation further than ever before. As lead creative agency, we created and shot all campaign photography and video content for use in store windows around the world, on the website, social and seasonal look book.

ADVERTISING

Our campaign photography was used across 1,800 stores around the world.

PHOTOGRAPHY

Our bold, bright and beautiful photography showcased the spring summer collection and communicated the energy of the #LiveTheMoment campaign.

STILL LIFE

Still life product photography was used for international markets, as well as in look books, on the website and on social channels.

VIDEO

The videos are all about the incredible backdrop, the new range, and inviting people to join in the fun with Accessorize.

GAME

Users who snapped a screen shot of a specific product while watching an Instagram video could use the image as a voucher to use in store or online.