Accessorize

Three Decades

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The Challenge

Help Accessorize celebrate its thirtieth birthday while reminding customers of the brand's fashion credentials and core values.

The Solution

We created a digitally focused omnichannel campaign that pushed boundaries and translated seamlessly across the brand touchpoints. Our campaign imagery was used across the board, while our extra moving image assets for social kept the conversation going online.

‘There is an increasing appetite for an editorial approach that works alongside the shopping experience. The launch of this campaign brings the brand back to the forefront of fashion retail.’

John Browett, CEO

Advertising

Our Three Decades campaign resonated with the Accessorize target audience: females looking for fashionable and sophisticated accessories.

Photography

Still Life

Our images were used across the website and social.

Design

We worked with Accessorize to produce a bespoke 30th Anniversary campaign lockup to feature on all collateral.

Social

Stills and stop-motion videos made for fun, shareable Instagram content.

Digital Gallery

The 'Three decades of Accessorize' digital gallery showcased the brand's history, where it fitted in with popular cultural and allowed customers to shop famous looks from the 80s, 90s and 00s directly from the editorial.