Alzheimer's Society

State Of The Nation

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The Challenge

Alzheimer’s Society approached Digital Natives to amplify their 'State of the Nation' campaign digitally. The concept had to cut through the noise of social media, tapping into the mindset of an audience who might feel that dementia isn’t relevant to them.

The Solution

To explore the fear, misunderstanding and stigma around dementia, we created an interview series with members of the public. We presented our interviewees with facts and figures about Alzheimer's, contextualising the disease and drawing deeply moving, personal responses.

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