Skin Confidence with Clear Start

The Challenge

To introduce Dermalogica's new Clear Start products: Breakout Clearing Booster and Blackhead Clearing Fizz Mask.

The Solution

We created a multi-channel campaign, both online and offline, partnering with Georgia Toffolo whose fun personality and lifestyle speaks to a younger generation of skincare consumers. We introduced the Clear Start range to a new audience with a strong paid media strategy and targeted content.