Dunhill

AW14 Lookbook

Play full video

The Challenge

Digitise Dunhill's beautiful autumn winter 2014 look book.

The Solution

We created a slick, responsive build of the look book across desktop, tablet and mobile that not only allowed customers to get closer to the products, but also gave staff a seamless sales tool in store.

‘With the prevalence of mobile and tablet for both personal and professional use, a responsive platform ensures great UX no matter how you access it.’

Ben Coles, Lead Developer

DESIGN

Our design managed to combine both form and function; we used full bleed imagery allowing the beautiful photography to stay as hero, whilst stacking the images in threes to allow store staff to scroll through a variety of looks with ease.

DIGITAL

The responsive build across desktop, tablets and mobile, creates a uniform look and feel with appropriate modifications and functionality for each platform. This again complemented the dual purpose for it to be used as both a sales tool and a unique browsing experience for customers on the Dunhill website.