Kurt Geiger

Everything but the dress

3.7 million



The Challenge

Kurt Geiger tasked us with re-imagining their SS17 campaign starring Edie Campbell for a cut-through OOH, multi-media activation in London’s Oxford Circus tube station.

The Solution

Fashion is in the details. We extracted textures and embellishments from Kurt Geiger SS17 accessories, bringing to life the campaign message ‘Everything but the dress.’ Fronted by Edie Campbell, the impactful imagery lived on clean and eye-catching escalator screens and an 8 metre digiwall for two weeks.