Liz Earle

20th Anniversary

Play full video

8.5 million

800

550

The Challenge

Create two videos to celebrate Liz Earle's 20th birthday and the birth of Cleanse & Polish.

The Solution

The first video gives fans an insight into the story behind the product, its evolution and its continued success. The second is more playful: a stop-motion video depicting the natural ingredients that go into every bottle of Cleanse & Polish and highlighting the radiant glow it gives skin after use.

SOCIAL

The stop-motion video was used on social to appeal to a younger audience while showcasing the botanicals in Cleanse & Polish.