Liz Earle

Black Friday

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The Challenge

Create a sales-focused video for Black Friday without losing sight of the Liz Earle brand that can be used on YouTube and social channels.

The Solution

We decided that, in order to retain the soft, feminine look and feel that Liz Earle is known for, we would use premium photography to create an eye-catching piece of video content. Switching between these beautiful, pastel photos and simple text frames, we were able to get the message across in an innovative way while remaining on brand.


The premium photography gave the content fantastic thumb-stopping power as well as showcasing the products' fine botanical ingredients.