Liz Earle

Botanical Essence No. 20

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The Challenge

Showcase Liz Earle's new perfume, ensuring we emphasise the quality of ingredients and intricacy of process.

The Solution

The #RoseCelebration video tells the story of the traditional process and premium ingredients involved in making Botanical Essence No 20. We went on location to Isparta, Turkey, with ethnobotanist James Wong to discover more about the so-called 'Rose City' and how age-old methods are used to extract rose oil. The resulting set of films and photographs perfectly demonstrate Liz Earle's botanical expertise and commitment to ethically sourced ingredients.


We created a bespoke edit to work on social platforms without sound.


A number of stills were captured on the shoot for use in store and in company newsletters.