Liz Earle

Botanical Storytelling

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The Challenge

Raise awareness about the provenance and quality of Liz Earle ingredients.

The Solution

We decided to travel to a British farm where borage – one of the brand's most popular premium ingredients – is grown, with ethnobotanist James Wong presenting the film. In order to make the video engaging and informative, especially without sound on social media autoplay, we used motion graphics to draw attention to the key USPs.

PHOTOGRAPHY

We captured a number of stills on the shoot, for future use in newsletters or on social, the website or the blog.