Liz Earle

Christmas Wish

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The Challenge

To spread the Christmas cheer by giving something back to Liz Earle's loyal fanbase.

The Solution

We chose to run a Facebook competition asking people to nominate a loved one who had gone above and beyond, and we filmed a surprise event for the winner at the flagship store. The final film, as well as being a great piece of pass-it-on content between fans, is a heartfelt representation of the passion and care the brand feels for its fans.