Create cut-through on social around Halloween make-up and introduce the brand's signature product, Cleanse & Polish, to a new audience: children wearing Halloween make-up.
Instead of focusing on just make-up tutorials as so many other brands do, we owned the conversation about removing it at the end of the night. We filmed make-up tutorials featuring Liz Earle's bestselling Cleanse & Polish to illustrate how easy it can be to remove all that facepaint after a night of partying.
Our kids' make-up tutorial videos were a big hit on Liz Earle's Facebook and YouTube channels.
We made teaser edits for Instagram, which pointed to the full tutorials.
Our stills were used on Pinterest as step-by-step guides to Halloween make-up removal.