To attract and engage a new generation of fans to the Liz Earle brand, leveraging their hero product, Cleanse and Polish.
We invited two key beauty bloggers, Fleur de Force and Hello October to co-create how-to videos in their distinctive style and share their love for the product with their fans. This enabled us to remain in control of the content, whilst also tapping into their fanbase. To maximise further on their reach, the influencers also ran Liz Earle product competitions on their personal Instagram accounts and talked about how much they love the brand in their Christmas Wish List videos. Building on this, we devised a paid multi-channel offer led campaign, delivering a variety of assets including GIFs and carousels, encouraging our target audience to try Cleanse and Polish. A dedicated landing page was created for fans to click-through to and receive a free sample or five pound voucher.