To drive sales of Liz Earle’s hero product with a creative concept packaging a limited offer.
To appeal directly to our target audience of young women, we decided to package the seasonal flash sale of Liz Earle’s hero cleanser into an idea that would resonate on more than simply a product level. We created The Big Spring Cleanse, designing a suite of vibrant digital assets which transformed a standard seasonal offer into a campaign message.
On social, we drove with offer-led Facebook and Instagram carousels and gifs.
Our DM developed the idea further; we created a newsletter offering bitesize lifestyle tips on cleansing and de-cluttering for spring.