The Challenge

To develop a range of rich media assets which explain the ingredients' story (arctic water, birch sap & red algae), the efficacy of the product and the intense hydration it can provide. In particular to support the launch of Lumene’s Lahde ‘Arctic Dew Quenching Aqua Serum’.

The Solution

We created a mixture of high performing social and display formats including video, carousel and canvas to give an exciting closer look at the ingredients. The over-arching art direction ensured the product colour blue was highlighted, amongst contemporary and dynamic designed layouts to look intensely hydrating.

Social Assets