Mum & You

By Mums For Mums

The Challenge

To increase awareness and drive sales of Mum & You’s products and services. To build a strong customer base by promoting Mum & You as a business run by mums, for mums.

The Solution

Editorialise core proposition of #bymumsformums by developing content formats, partnerships, an influencer network and an engaged community. Develop cut through-content, with real, relatable and funny assets that speak to modern mums.