Now That's Seriously Gü

The Challenge

Our challenge was to cement Gü’s brand position as the UK’s #1 Premium Desserts Brand, setting them apart from the competition.

The Solution

We created an unapologetically indulgent, bold and witty campaign: ‘Now That’s Seriously Gü’, asserting that with serious taste comes serious consequences. Our ads combined tongue-in-cheek warnings with mouth-watering visuals to provoke and spark intrigue, reminding buyers that Gü is a dessert to be taken seriously. We devised an integrated digital campaign with tactical OOH, launching with Valentine’s Day ads, followed by a paid social push for Pancake Day.