Optiwell

Thank Goodness

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The Challenge

To create a series of digital and ATL advertising to raise awareness of Optiwell and communicating the brand’s key message, ‘Thank Goodness’.

The Solution

Using our brand ambassador Holly Willoughby, we developed a storyline showcasing key consumption moments of the product and how it fits into her everyday life. This creative ran throughout every piece of content, including; short video, video on demand and tactical full shopping centre OOH digital and print advertising across the UK.

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Above The Line