Website Design & Build

The Challenge

Design, develop and create all content for the website for Optiwell, a brand new yogurt drink.

The Solution

We know that our target audience is interested in food, fitness and shareable content, so we built a responsive website that houses blogger recipe videos, a live social feed and a lifestyle blog. Product information is presented in a bright, fun and engaging way, while pages dedicated to the brand ambassador, Holly Willoughby, and other Optiwell fans, are playful and full of exclusive content.

‘We know our target market is highly mobilised and engages with digital content and social – Digital Natives have created an immersive, engaging online destination that will really resonate.’

Will Jones, Marketing Director


As well as designing and writing the site, we ensured that it was built mobile first and would work responsively across all devices.