Prostate Cancer UK

Man V BBQ

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11000

30%

1.5m

The Challenge

Keep supporters engaged and continue to raise money during the football off season when the Men United proposition isn't it full swing.

The Solution

We re-engaged our target audience via a summer staple: the barbecue. We created a variety of moving image and photography assets for a dedicated 'Get involved' page of the Prostate Cancer UK website, as well as a bespoke campaign email that was sent out to their database of subscribers.

‘We chose to work with Digital Natives due to their innovative approach to content and impressive track record.’

Olivia Burns, Head of MarComms

Social

We created supporting content for social in the form of humorous stings and behind-the-scenes footage.