Refinery29 x Costa

The Taste of Summer

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The Challenge

Refinery29 asked us to create a campaign that showcases Costa’s new range of drinks, implements digital influencers and captures the essence of British summer, in a way that resonates with the website’s discerning, brand savvy audience.

The Solution

We partnered with influencers Megan Ellaby, AJ Odudu, Emily Hartridge and Darren Kennedy in Brighton and asked them what makes a “quintessential British summer”. Playful graphics and music contributed to the summer vibes, resulting in a series of fun, super catchy and engaging clips that would easily lend themselves to Instagram and appeal to mobile-first customers, while tying into Refinery29’s signature style.

Social Edit

Instagram edit