Refinery 29 x Rimmel

Selfie Ready

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The Challenge

To create eye-catching beauty tutorials that stand out in a saturated market. Videos to promote Rimmel’s Kate Sculpting Palette by demonstrating its ease of use and versatility

The Solution

We produced a series of playful and eye-catching tutorials showing the power of contouring and encouraging people to visit the Refinery29 website. We tapped two beauty influencers – Yanin and Roxi – and used their different face shapes to demonstrate the versatility of the product. The final edit comprised of easy-to-follow steps with typography and graphics to make them uniquely ownable

Social Edits