To reach a new audience interested in a free from diet, introducing them to the Sacla’ Free From range.
We ran a cross-channel campaign, creating a suite of social assets showcasing the versatility of Free From cooking with Sacla’. To increase reach and traction of our content, we partnered with influencers, ran a Facebook Live event and drove reach through competitions. Over the campaign period, sales of the Free From product range dramatically increased.
To ensure the widest, most relevant audience was reached, we worked with key ‘free from’ bloggers and influencers who created delicious recipes using the Sacla’ Free From range. We hosted a Free From Facebook Live Forum, during which fans had their free from lifestyle questions answered by our blogger experts and the head of Sacla’ HQ.
GIFs, carousels, stills and videos brought the range to life across Facebook & Instagram
We created visual arresting videos showing how Sacla' Free From fits into your lifestyle
We ran regular competitions to increase reach and engagement