Virgin Active


The Challenge

With the rise of single-exercise boutique gyms, Virgin Active instructed us to create a campaign to promote their new all-in-one premium black gym on Kensington High Street.

The Solution

Using dynamic post-production techniques, we created a breadth of assets focused on their three USPs; the variety of classes, the number of trainers and the quality of the equipment, showing how Virgin Active offers a new level of work out experience.