Visit GB

Romance of Rail

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3%

1.2 million

The Challenge

To inspire US tourists to explore the UK by rail and to drive traffic to the Britrail website.

The Solution

Over a 10-day shoot across England, Scotland and Wales, we created a series of captivating videos and stills that captured the romance of travelling by rail. The assets were used across trade, website and social channels to drive Britrail pass acquisition and showcase Britain as a great travel destination

Long Form Video

Social Videos

Photography