Promote the release of The Man From U.N.C.L.E. on Instagram in a way that's relevant to a younger audience using existing assets provided by the film studio.
In order to bring what was originally a 60s TV show to life for a digital demographic, we decided to experiment a little with the Instagram platform. We set fans a mission: regram the studio artwork and, using the filters on their phones, reveal the secret message hidden inside to enter a competition to win a watch featured in the film.
‘Digital Natives took a fresh and innovative approach to our brief, perfectly marrying the theme of the movie with the usage of the platform.’
– Viola De Girolami, Senior Digital Marketing Manager
The competition lived entirely on Instagram and received exceptional rates of engagement from followers.