Festive FOMO

The Challenge

Amidst a decline in commercial restaurant bookings, our challenge was to encourage a younger audience to book a meal at Zizzi with their friends, using their preferred social media channels to create a buzz around the festive menu.

The Solution

Introducing… festive FOMO! No one wants to miss out on moments, especially mouth-watering foodie moments. To excite a younger audience about the Zizzi’s Christmas menu, we created a suite of multi-channel assets encouraging people to end their Fear Of Missing Out by booking a meal at Zizzi with their mates.